Cloud Kiss Matte Lip Mousse, undressed

Forget everything you know about liquid lip colour because this texture is doing something entirely different. Instead of a flat matte finish that can look dry or drying, the Cloud Kiss formula gives you what the name promises - an ethereal soft-focus blur on your lips as if they have been gently kissed and then lightly dusted with powder. It's not fully opaque but rather diffused in all the right places which means no harsh lines at the edges and a finish that reads creamy rather than painted on. The shade undressed is particularly easy to wear because it sits between neutral brown nude and soft taupe - an everyday wearable colour that works for morning coffee runs, long afternoons out with friends, or as your go-to wedding guest lip when you need something elegant but understated. You can apply it traditionally by outlining the lips with the edge of the applicator then filling in the centre to build up pigment where you want it or create a more modern blurred look by placing colour on the middle of your bottom lip and pressing them together before fading the edges out with your fingertips - each method gives a different mood from defined glam to effortless cool. It's one of those products that just makes getting ready feel like an occasion because of how smooth it glides and how comfortable you can wear it all day without feeling heavy or dry. Whether this is your first liquid lip mousse or you already collect every shade in the line up, undressed will become a staple because it refuses to settle into lines and keeps looking fresh from breakfast until dinner. If someone told me this was my favourite nude lipstick last year they would have been wrong - it's mine now.