Ultimate Bronzing Powder 17g, medium bronze

Capture that golden hour glow on any day of the year with the Ultimate Bronzing Powder from ICONIC London. This isn't a harsh bronzer; it is a finely milled powder designed to mimic sun-kissed skin rather than layer over it, giving you an effortless beachy finish whether you are actually at the coast or just need a lift on a cloudy morning. The medium bronze shade sits beautifully on wheatish and olive complexions, blending into the skin for a natural wash of colour that looks like your best tan instead of added makeup.

The formulation is what sets it apart. It has a buttery texture that glides over rather than clings to fine lines or settles into pores - which is essential for a flawless finish on textured areas. The powder dries down to a matte sheen, so you get all the warmth without any greasy shine and it stays put throughout your day. You can apply it with a large fluffy brush for an even wash across the cheekbones, or concentrate it where the sun would naturally kiss your face.

The complete collection includes six different shades - from light to rich, including warm tones for cooler skin and deeper bronzes for melanated complexions, so there is a perfect match regardless of your starting point. It comes in an oversized gold compact that doubles as a statement on your dressing table and keeps the powder fresh and hygienic. Whether you are getting ready for summer festival season, heading to a wedding this autumn, or simply want to feel radiant during winter, this bronzer makes it possible to cheat the sunshine at any time of year. Bring home your glow with just one sweep across the cheekbones and start every morning looking refreshed and sun-kissed.